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Listed under:  Language  >  Text types  >  Persuasive texts  >  Advertising
Listed under:  Economics and business  >  Marketing  >  Promotion (Marketing)  >  Advertising
Video

BTN: Did you see it? Subliminal advertising

Are you persuaded to purchase products by the advertising you see on TV? If advertising was so subtle that we couldn't distinguish it from the content of the shows we watch, what effect might this have? Watch this clip and find out how some advertisers are using hidden messages to advertise products and influence our purchasing ...

Downloadable

Owning a pet

This lesson asks students to explore statistics about pet ownership in Australia and the cost of buying and maintaining a pet. During the activities, students are asked to gather and compare data about pets in Australia using trusted information sources such as the RSPCA. They go on to consider the costs and benefits of ...

Downloadable

Buy me!

In this lesson students learn about how advertising can influence consumers. This cross-curricular lesson aims for students to identify persuasive techniques, recognise gimmicks and how they work, investigate the influence of advertising on consumer choice, develop creative thinking, explore creative and persuasive writing ...